http://hotel-software.probyte2u.com/

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Search Engine Optimization for Hotel Website

Can you find your hotel website in Google by typing “Hotel”+”Your Hotel Location”, for example “Hotel Penang” in Google?

If you can’t find your hotel website in the first 10 pages of Google, then you are losing revenue and making your competitors happy.

Why it is important that your hotel website should be easily located using the keyword “Hotel”+”Location” is that because 60 % or more of you guest for each month will be your first time customers.

They are not going to type your hotel name to find a good hotel when they want book rooms for a business trip or vacation. They will type hotel + location.

To proof this to you, go to Google Keyword Tool. Then type “hotel penang”

https://adwords.google.com/select/KeywordToolExternal

List of Keyword generated on April 18 2009.

penang hotels – >> 40 000 search per month
hotel penang – >> 20 000 search per month
penang malaysia hotels – >> 20 000 search per month
g hotel penang
penang hotel deals
georgetown hotel penang
hotel in penang
penang cheap hotel
laurel hotel penang >> 1300 searches per month
majestic hotel penang
la hotel penang
pine hotel penang
hotels in penang
royal hotel penang – >> 800 search order
sands hotel penang
sayang hotel penang
dorsett hotel penang
naza hotel penang
penang hotel buffet
rock hotel penang
and oriental hotel penang
bayview hotel penang
hotel penang map
inn hotel penang
penang beach hotel
gurney hotel penang
hotel penang contact
oriental hotel penang
red rock hotel penang
sunway hotel penang
view hotel penang
& oriental hotel penang
equatorial hotel penang
evergreen hotel penang
g hotel in penang >> 5000 searches per month
penang hotel singapore
continental hotel penang
eastern oriental hotel penang
o hotel penang
sandy beach hotel penang
& o hotel penang
beach hotels penang
eastern and oriental hotel penang
evergreen laurel hotel penang
hotel penang wedding
orchid hotel penang
paradise hotel penang
sand hotel penang
trader hotel penang
traders hotel penang
vistana hotel penang
g hotel penang malaysia

Did you realize, the highest number of searches for a spesific hotel is G Hotel ( 5400 searches/month ) and the second hotel is Laurel Hotel ( 1300)

If you write the title of your website as follows;

1. Hotel ABC Ltd.
2. Hotel XYZ : Most beautiful Hotel in the world
3. Welcome to Hotel FGH

Then you just didn’t realize what you lose.

Because if you include the keywords stated below, you can reduce your cost by saving your Internet Advertising Campaigns. Plus, most of your potential guest are using the 3 main keywords to find a hotel in penang.

penang hotels – >> 40 000 search per month
hotel penang – >> 20 000 search per month
penang malaysia hotels – >> 20 000 search per month

So how to rewrite your hotel title, I give you one example.

Write “Hotel ABC Penang: Penang Hotels, Malaysia”

You must remember, Google only allocates about 70 characters to state the title.

Now, it takes some time for Google to index back your website. The longest about 1 month. After Google has cache your hotel website, now I believe that you hotel website will have better ranking in Google.

Find out for your self in Google, which hotel is ranked highest for the keyword “hotel penang”

http://www.google.com.my/search?hl=en&c … arch&meta=

This is just tip of the iceberg, how you want to improve your hotel website ranking in Google and smile

If you want to know more about SEO and want to have your own hotel website reservation system, please don’t hesitate to contact me at the url below.

http://hotel-software.probyte2u.com

If you have not submitted your website to the major search engine to be index, then please your website URL at Submit Express below

http://www.submitexpress.com/submit.html

1.  Choosing the right keywords for your Adword advertising campaign.

The 1st place to go is to use Google’s Keyword Tool as stated below.

https://adwords.google.com/select/KeywordToolExternal

Now if you are selling “hotel software”, then type “hotel software” and click “Get Keywords Ideas”.  List of keyword will be generated.

You don’t use keyword like “Hotel” or “Software”, since it is too broad and the number of people searching using the keyword are enormous. You will lose money if you use this type of keywords.

Try to use keywords with 2 or 3 words like the following keywords.

a. ” hotel software”

b. “hotel reservation software”

c. “hotel booking software”

Now try to get some other keywords by typing “hotel system”

Once you have about 20 to 30 keywords which you think most suits your product / service, it is time to run your campaign.

2. Run your advertising in selected country only.

When you want to run your campaign, choose the right target market that you think most probably will get the sales.

If target market is just your country then just select your country.  Or else select few countries which you think you will get sales.

3. Start your maximum CPC cost by starting at the lowest amount first. Not by bidding the highest amount.

To control you cost, it is better you use Manual bidding . You can set your daily budget that you want to spent. If you want to spend 1 dollar per day, key in your budget for 1 dollar/ per day.

Now, for the “Click price limit” please state the maximum amount that you want to spend per click for both content and search.

One of the mistakes that I made when I first run my campaign is that I didn’t key in “Click price limit”. Therefore, for every one dollar I was getting only 1 or 2 clicks per day.

You could start with the lowest amount that is 0.01 of your currency unit, but the impression will be low and as click as well.

But for starting purpose, why not start with low amounts that produce good number of impression and maximize the number of click that you get.

Some of my campaign I am running my cost per click is just 0.02 MYR and for content is 0.04 the minimum required.

4. Do you want to show your ads in Google Search or Content Network.

If your product is mass market product like man’s health product then you want to run your product in Google Search and The content network. Both ways will produce a good result

However, if your product type is niche market it is better you show you ads in Google Search only. Since they are searching for you.

This way you will be getting higher number of quality clicks which could translate to better sales.

5. Alway fine tune you adword advertsing campaign.

Refine keywords that work. Weed out keywords that don’t. If “hotel system” is working well, try adding “hotel reservation system ” and other variations.

If your budget is not being spent, try new keywords.

Try also other type adword variation, which will attract your potential clients.

Hotel Reservation System
For hotels, resorts & chalets.
Maximize occupancy rate & revenue.
hotel-software.probyte2u.com

Hotel Reservation System
For hotels, resorts & chalets.
No Upfront Cost! Maximize revenue.
hotel-software.probyte2u.com

“Practice makes perfect”